Rationalize Intellectual Assets | Business-Accelerated®

Rationalize Intellectual Assets

Rationalize Intellectual Assets

Rationalize intellectual assets as a process of detailing and expanding your portfolio.

Rationalization is a reordering of your perspective and vision. It is a shift in focus toward future opportunity.

Intellectual Assets are patents, trademarks and copyrights applied to intellectual proprietary properties that you create directly within your expertise portfolio.

Rationalize Intellectual Assets [RIA] is a reordering of your market strategy around your product and service.

You will observe as you reorganize how you codify, classify and arrange your array of assets, you:

  • Reveal where to improve your production efficiency
  • Create precision in your core operational function
  • Divest low performance assets in favor of high-performance intellectual properties

You can fine tune your strategy around financial markets and use the portfolio concept. When measuring how your portfolio yields a return through each category, you have an advantage.

Your advantage develops from you narrowing the gap between financial tactics and financial strategy with an [RIA] system

Your gap, in this case, is your sweet spot in calculating to measure the return on your portfolio of assets.  How you view your efficiency, function, and performance helps you rationalize and catalog you intellectual assets.


When you rationalize you –

Reveal Where to Improve Your Production Efficiency

Every process in your business is an essential system with a start point that ends at a touch point.  A touch point is your point of conversion in your system.

Your conversion points are mapped to your revenue performance which is tracked through each process of your system.

As you move closer to isolating the path of that system, you attain pivot points of:

  • Effectiveness in your business operations
  • Proficiency in your creative know-how to design systems the function seamlessly end-to-end in your business processes.
  • Overall effectiveness in the results and outcomes that your audience expects

Now you might not have been aware that you own a series of several processes that you use on the operations and production side of your business.  When you reveal the processes unique to your business, you expose the intellectual property of the process.  You have an essential element contributing to your Intellectual Asset Portfolio.

Create Precision in Your Core Operational Function

Precision is the strategic planning you and your team design to leverage uniqueness. The uniqueness is the innovation within your solution to problems your customers experience and want to be solved.

  • Your delivery system embedded in your operations is a quantity.
  • You can use this quantity to establish a weighted measurement of each project within your portfolio.
  • Your weighted measure is sensitive to changes in your project. The changes you must make in servicing customer demand signals the direction of fluctuation in your project.

Precision systems paired with weighted measures can show you early in your project whether or not it will be profitable.

This metric is not hard to calculate.  It creates a precise tool for measuring distance and time. All precision contains bias, inaccuracy.  Yet precision can be imprecise and closer to accurate.

What you have is a metric serving as a tuning fork mapped to your revenue performance.  It signals you in relation to your cash flow where your course corrections are best applied.


Divest Low Performing Assets In Favor Of High-Performance Intellectual Properties

In combining efficiency and precision you invariably uncover how well your projects perform across categories.  At a glance, you are able to separate assets by performance.

Consider two projects within a portfolio.  Project A is a high performing project.  Project B is a low-performance project.  Fluctuations in the metrics on both projects signal the positive or negative cash flow through your business.  On the first day of the week, you note Project A is a high performer with a metric of +1 and Project B is a low performer with a metric of -1. Each day of daily operations, adjustments are made within both projects.  At the end of the week, your metrics show Project A has a metric +0.25 and Project B’s metric is +1.5.

It is tempting to think Project B is a better performer but this may not be the case.  What is possible is how you interpret the precision of your metric.  By inverting your perception and interpretation of the metric, or, adjusting your bias, you discover, Project A was a poor performer from the start.

This is a shift in your perspective with a tool that gives you the necessary clarity to know how your business is performing and how well cash flow is coursing through your business.

Map both projects with the appropriate Intellectual Properties and you have the framework for active paths to revenue as outcomes of Rationalized Intellectual Assets.

Discover more techniques to guide you.

Our Revenue Accelerator Blueprint system gives you the right tools to create the precision operation you really want in your business.