Innovative Disruption Defined

By ellenjharris | Blog

Jan 03


Innovative Disruption Defined

Innovative disruption is a science.

It is designed to give business leaders an advantage in their industry, subsector and category.

It is a design that allows you to innovate your business, create barriers to entry for new market entrants by using feedback from your customers.

Your customers help you understand the reasons why your products and services are hired to fulfill a need they have in their lives.

Your strategy planning involves:

  • Employees
  • Customers
  • Data

You can explore the depth of each strategy in our new soon to be released ebook:

Proximity to Innovative Disruption Insight Report: Win the Disruption Age with fear of becoming obsolete in 2020 or 2025.

Let’s review something as simple as a coffee maker. Imagine you go to Target in search of a coffee maker.

You already have a coffeemaker which you have owned for years.

Now your preference has changed.  You want to have coffee on the go because you attend a class or you teach a class which takes you away from your office.

A machine that spins your beans at the push of a button is more aligned with the job you want done.

Once spun you want the water to heat quick and brew your coffee into a cup where your creamer is waiting.

You want your cup of coffee brewed in less than 2 minutes, and, you want to pick up your finished brew in a cup that is ready to travel.

You do not want to have to:

  • grind coffee
  • fill the chamber with water
  • wait five to eight minutes to complete the brewing cycle
  • pour the coffee into your travel mug
  • find the lid
  • secure it to the cup
  • dash to your car

A coffee maker that will save you time by eliminating all those intermediate steps is the goal.

You will make your preparations the night before.

The machine should deliver to you a cup of coffee ready to go when you are ready to leave.


About the Author

Ellen J Harris leads the Business-Accelerated Company which specializes in Leadership, Intellectual Capital, Intellectual Revenue Assets, Intellectual Property. Ellen appears on Blog Talk Radio, Scott Golden's Power of Perception and Hugh Liddel's Sales Talk Radio. Listen in as she shares insider tips on business growth.

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